Video games are a billion dollar industry. The success of titles like Fornite, which is valued at around $15 billion, have shown us how profitable gaming can be for investors.

Now, some of the biggest names in hip-hop are making waves in the gaming industry. Last year Drake became co-owner of 100 Thieves, a gaming company with over $25 million in funding and Soulja Boy even launched his own game console and handheld that offers 800 preinstalled games. Now, Tech Cypha, T.I’s newest venture focused on early, growth and late-stage startups has announced that its first investment will be Cali-based startup Culture Genesis, a digital gaming studio targeting urban and multicultural audiences.

“We’re interested in driving the culture,” T.I. said of the initial investment. “We’re looking to find opportunities and bring them back to the table.”

T.I. said that he and his business partner Jason Geter wanted to invest in a black-owned gaming company because they know that the industry is booming.

“As an entrepreneur, you’re always looking for ways to get into various businesses. I’ve learned that nine out of ten startups aren’t going to make it,” Geter said. “So, I’ve just learned to bet on ten.”

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